The Honda Group’s largest production facility in Southeast Asia, Honda Automobile (Thailand) Co., Ltd. (HATC)’s Ayutthaya Plant, boasts an annual production capacity of 240,000 automobiles. This facility was damaged during the unprecedented heavy flooding that occurred in October 2011. This disaster not only forced a stoppage of operations, it also completely cut off the facility’s ability to supply completed vehicles and components for export from Thailand, impacting markets in Japan and North America. Just as the factory reached full production of 1,000 vehicles per day in September, the company had no choice but to make significant renovations to the flooded equipment, virtually building a new facility. HATC resumed production at the end of March 2012, just six months after the disaster, and started the plant at full capacity in April 2012.
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