Tuesday, 27 February 2018

Case Study-Chongqing Medicine Co., Ltd.

Unit load AS/RS (5 cranes, stores 4,131 pallets) is 24m (79ft) high under the beams.

Chongqing Medicine Heping Drugstore is China’s largest drugstore chain. Heping Drugstore is owned by pharmaceutical wholesaler Chongqing Medicine Co., Ltd. In April 2007, Chongqing Medicine expanded and renovated its Peace Distribution Center by introducing a unit load automated storage & retrieval system (AS/RS), high-speed sorting transfer vehicles (STV), and warehouse management system software (WMS). The new equipment automated receiving, picking, replenishment, and shipping. The new DC uses less power and labor, while providing increased storage and improved order processing capabilities.

For more information, visit http://www.daifuku.com/in/solution/casestudy/chongqingmedicine/

Thursday, 22 February 2018

Case Study-Modern AS/RS technology improves efficiency at two distribution centers

Input lines to the unit load AS/RS.

With 520 stores throughout Sweden, Dagab AB is one of the country’s four largest grocers. As part of an ongoing effort to efficiently serve customers, Dagab recently renovated two distribution centers. One serving customers in northern Sweden and the other serving customers in the south. In both facilities, cutting-edge material handling systems reduced cost and decreased delivery lead time. With the new systems in place, Dagab will be able to efficiently manage future growth.

Dagab AB opened the Stockholm distribution center near its head office in June 2008. It consists of dry, cold, and frozen areas. A unit load Automated Storage and Retrieval System (AS/RS) and Sorting Transfer Vehicles (STVs) were introduced to handle dry products.
The AS/RS consists of six storage retrieval machines and has a storage capacity of 12,000 pallets. It handles full europallets (900mm x 1,400mm) and half-pallets (900mm x 700mm). Half-pallets are stored double deep

For more information, visit  http://www.daifuku.com/in/solution/casestudy/dagab/

Monday, 19 February 2018

Not Impression Make your life an Inspiration

Not Impression Make your life an Inspiration
Sunil Vasyani, a musafir himself is on an innovative journey to make the lives of musafirs easy, by his startup venture, SirfTaxi. A Sales Professional by profession, he leads his life by the learning of life, especially from his father, who taught him ‘to give’ in life. One of the reasons for leaving his secure and comfortable successful career by venturing into entrepreneurship is to, give the right chance to himself, and work on his ability to create what he may be destined to. His story is different from anyone around us, inspiring, educational, excerpts from his interaction in our Rendezvous event at Impals.

For more information, visit http://www.theimpals.com/rendezvous/Not-Impression-Make-your-life-an-Inspiration

Thursday, 15 February 2018

High Speed ASRS

Daifuku High Speed ASRS, the unique Material handling solution across all industries-
Daifuku ASRS is a high speed goods to man order, fully automated for speed and accuracy in material handling.
Storing and Retrieving material from racks using integrated SRM that move items to conveyors,
which are routed to go to the workstation or for final dispatch.
Improve overall productivity with DAIFUKU ASRS..

Save Time, Save Space, Save Costs…

For more information, visit http://www.daifuku.com/in/

Tuesday, 13 February 2018

Case study-FANCL Corporation

1.  Container aligning line. Containers containing picked items by category are gathered up in units of store. RFID antennas are set in two-high constructor to cope with two tier containers.

FANCL Corporation (headquartered in Yokohama, Kanagawa) was established as a mail order company of additive-free cosmetics. Today, FANCL also sells health supplements, food, and drinks in retail shops and convenience stores around Japan. In August 2008, FANCL opened a new facility “Kanto Distribution Center” to centralize operations of eight locations. In addition to installing automated material handling systems at its new facility, FANCL also added 14,000 RFID tags to improve order fulfillment accuracy. The distribution center strives for over 90 percent same-day delivery and nearly “zero-error” shipping accuracy

For more information, visit http://bit.ly/2o5r9DG

Thursday, 8 February 2018

Is Marketing really required to sell quality products

Is Marketing really required to sell quality products
There’s a saying by Nick Besbeas of LinkedIn fame that “Today it's important to be present, be relevant and add value." Your quality product sure adds value to the customers’ choice and money. But marketing that quality product ensures that its presence and relevance remain intact in customers’ minds.      
Nowadays, Marketing has become an integral part of any business. In fact, marketing of products in this modern era has lot of aspects associated with it. With the development of technological miracles, digital marketing has become very effective tool for marketing. For example, in 2014 Parliamentary election, the BJP adopted various strategies/approaches and during these strategic formations BJP experimented with digital marketing and social media marketing techniques quite effectively.
Despite the fact that Mr. Narendra Modi was an effective leader, marketing him effectively was very much fruitful. We can apply this analogy for marketing of good-quality products as well. Quality products will almost always satisfy the customers. But, marketing the quality products will increase the brand- awareness for them leading to capture larger customer base to use the products. And, as the products are of good quality, it will always help to increase the product sales. As we know quality is defined by the producer but it is ultimately judged by the customer so it is very necessary to market the quality product

Case Study-LOTTE Confectionery Co., Ltd.

Mini load AS/RS with 18 cranes and 50,580 storage locations. Case shipping operations are automated, which drastically enhances efficiency.
LOTTE Confectionery Co., Ltd. (headquartered in Seoul, South Korea) is a general confectionery manufacturer. In January 2010, LOTTE Confectionery started operating “Gwangmyeong Distribution Center” at Gwangmyeong City, which is located southwest of Seoul. As part of its integrated distribution plan, the company consolidated its distribution of dry and frozen goods from several small and medium-scale centers into one. In order to meet the demands of retailers with increasing product volume, the company constructed a highly automated distribution system. The changes drastically reduced workloads and labor costs. The whole LOTTE group cooperated in making the center a reality. It was constructed by LOTTE Engineering & Construction Co., Ltd., and is run by LOTTE Logistics Corp.

For more information, visit http://www.daifuku.com/in/solution/casestudy/lotte/

Tuesday, 6 February 2018

How Content can play as your hidden sales force

How Content can play as your hidden sales force
Your product or service may be something to write home about. But it is the content you “write” about that product or service that will drive your sales target “home”.
Yes, content marketing is the new strategy that has become inevitable for your overall marketing strategies or plans.
Content as a concept has moved from its prevalence in just lead generation process for a business, and has gained immense importance in processes beyond.
Erstwhile content driven sales qualified leads pass into the periphery of the sales team whereas in the subsequent stages of sales, the content passes into almost nothingness.   
This often leaves the potential customers or buyers in a maze of indecision due to lack of answers for his/her corollary questions once the interest about a product or service is generated. This is resulted from the lack of coordination between sales team and marketing side, results in a long and cumbersome sales process and buyer or customer mulls over the value your product will add or whether he/she needs that product.
Here comes much decisive power of your content that can actually assure your customer about the value your product and service will add or guide your customer or buyer in his or her decision making, conveying the answers that customers or buyers seek. So, how to fully unleash the potential of your content to boost your sales force.
The answer is simply creating content for each stage of sales process. No doubt, the companies have realized the important role your content can play at each stage of sales process, making it faster for your potential customers and your company.
What more, scope of content marketing can be manifested through traditional as well coming of age medium such as Social media, blog articles, websites, videos etc. 
To generate content that can make impact on sales better coordination between marketing and sales teams is a prerequisite. Content is invariably considered to be a creation solely for marketing purpose. Yes, it is. But creation of a good content takes into account the perspective of customers and sales team equally.
Often sales team members are found lacking in keeping a track of the content created by the marketing team that is available for use to them, and often even if they need content customized content for their sales strategy, the marketing side is found lacking.
Sales and marketing may be independent of each other but when it comes to the question of creating content that can seal the deal, the sales and marketing teams must put their acts together.
Inputs - such as sales insights, target audience, questions they face upfront from customers – all can from the sales team can help marketing team create precise content for every step of sales and a buyer’s journey with the company. This will also help unraveling gaps in your content, identify questions at each stage of the sales cycle and weather doubts about the products via content.
Creating content with these inputs will give you the opportunity to address them and if your sales people didn’t see the content beforehand, they are now armed with relevant content that they can use to help close the deal.
It is a continuous process which is refined with the changing company goals and market dynamics.
Now, with equal measures, content can be better synchronized with potential buyers or customers, their needs and ways to reach them.
Identify your target customers or buyers, followed by identifying their needs and their sources or channels for accessing information related to products and service that fulfill their needs. Accordingly, the platforms can be used for delivering customized content laden with right information that they need. 
Customer experience is of utmost importance in a business which starts from a potential customer or buyers’ interests in your product and services but continues with the product life cycle. Hence, delivering right value right through is a commitment which starts with delivering right content. Selection of content options (Website, Blog, White papers, Infographics, Social media, Conferences, Case studies, PR, Sales sheets, Videos) based on target audiences and platform plays a key role. These exercises will surface the best content options to drive your business forward, and make it easier to decide what to focus on.
Right content, created in tandem with sales insights can make great impact on target customers or buyers to drive your sales performance.

Sunday, 4 February 2018

TPM: Critical Approach to Optimal Productivity

Considered as the medical science of machines, TPM (Total Productive Maintenance) is an innovative concept introduced by the Japanese to the world. Japan, known to be the master in quality production, the origin of TPM can be traced way back to 1951, when preventive maintenance was introduced in Japan. With increasing automation, regular and preventive maintenance of machines became crucial to increase productivity.
TPM: The Idea Behind
The ideas behind introducing TPM was to get operators involved in maintaining their equipment and make them responsible for their machines, such that they proactively carry out maintenance to improve and achieve perfect production, targeting zero breakdowns, losses and defects along with ensuring a safe working environment.
What is TPM?
To be precise, TPM is a timely maintenance program carried out in a factory to increase productivity of its machines and equipments with modest investments in maintenance.  TPM has a holistic approach to improve the Overall Equipment Effectiveness (OEE) of plant equipments which is its main objective, along with improving the quality and quantity of production, boosting employee morale and job satisfaction. TPM includes 4Ms and T- Man, Machine, Material, Method and Tools. TPM creates the right environment between all these factors of production, which helps maximize the operational efficiency and achieve manufacturing excellence. Here if we see, efficient material handling is crucial for successful TPM.
Though they share lot of similarities, but they are two different approaches. Both result in improved quality but both follow two distinct paths. TQM focuses on improving quality of the goods and services and concentrates, while TPM focuses on equipment and process used to produce the product thus maintaining quality, reducing cost and increasing volume of production.
The 8 Pillars of TPM – Way towards achieving Manufacturing Excellence
5S- Sort, Systematise, Sweep, Standardize, Self-discipline- The Foundation
5S is the very foundation on which the 8 pillars of TPM stand.  It is so because, when the house would be in order, then only the pillars of TPM can exist. Organizing the workplace with 5S sets the workplace in order, which helps make problems easily visible and makes workplace clean and well-organized, ready to set the 8 Pillars of TPM.
Pillar 1- JISHU HOZEN (Autonomous Maintenance) - Small maintenance tasks on continual basis
Making operators responsible for the upkeep of their equipment with small, regular tasks to help prevent their equipment from deteriorating;
Pillar 2- KOBETSU KAIZEN (KK) - Small improvements on a continual basis
Kaizen is the most well-known philosophy introduced by Japan to the world. Kaizen simply means ‘change for better ‘through continuous improvement, which is not only pertaining to manufacturing but improvements in all areas of a company;
Pillar 3- Planned Maintenance- Proactive and Reactive method
 Scheduled maintenance based on the predicted and measured failure rates to have trouble free machines and defect free products. Customer satisfaction is the final aim;
Pillar 4- Quality Maintenance- Proactive method
The goal for any manufacturing facility is to have ‘defect free manufacturing’. This is achievable only by maintaining highest level of quality standards. Quality Maintenance on time can ensure being proactive in Quality Control to Quality Assurance, help detect errors and eliminate them to maintain quality to have zero customer complaints;
 Pillar 5- Training and Education- A well informed workforce
In order to do away with the knowledge gaps, the workforce has to be well- informed. The Operator should develop skills not only to know how the machine works, but also should understand the reason behind emerging problems, if any. Training and Education develop the personnel’s skills and techniques to deal with a particular problem in a proactive way. Proper Training of the personnel is necessary for achieving TPM goals;
Pillar 6- Safety, Health and Environment (SHE) - Peripheral Necessities
The aim is to have an ‘accident free workspace’. It focuses on the elimination of potential risks of accident and fires. It makes the workplace operator-friendly by taking timely safety measures through dedicated personnel taking care of it;

Pillar 7- Development Management- New Product Development
Before any new product is incorporated in the manufacturing process, getting practical knowledge of the new product helps easy amalgamation of it, into the ongoing processes and also helps reach the pre-planned maintenance level soon. TPM provides understanding of the new equipment which supports in designing and developing the new product;

Pillar 8- TPM in Administration- Support to the plant operations
Improving Administrative function is crucial for improving plant functioning and increasing productivity. It also includes analyzing the process and procedures to eliminate losses. TPM in administration is a step usually taken after the four basic pillars of TPM are in place.
            To add to this, Material Handling is considered to be another pillar of TPM. The linking element between man, machine, material and method is material handling. Increase in total productivity cannot be possible if material handling is not organized.
            Companies introducing TPM in their factories start with implementing the first 4 pillars (JH, KK, Planned Maintenance and Quality Maintenance) initially and then slowly widen their scope to include the remaining pillars to have complete implementation done. A new factory or a factory introducing TPM, if introduces efficient material handling systems at the beginning, it will always lead to successful implementation of TPM.
Advantages of introducing TPM in a factory
When it comes to Productive Efficiency, TPM is the answer for every factory. TPM addresses all facets of the factory from material, machines, equipment, processes to employees. It brings in a positive approach in workers by bringing them into the loop of being responsible for their machines and its production. It helps workers in developing multiple skills to become flexible. When it comes to machines, machines also become efficient because of timely maintenance. Regular maintenance ensures that systems and machines do not reach the stage of extremity like breakdowns, accidents etc . It ensures defect free production along with maintaining the highest level of quality. Also, the benefit of TPM in administration adds to this, by having involvement of all people in support functions, with a focus on improving the plant performance. This results in the improvement of Overall Effective Efficiency (OEE) of the plant.
My TPM Mantra: TPM leads to TPM
By this I mean to say, Total Productive Maintenance leads to Total Profit Management. When TPM ensures zero defects, zero losses and zero accidents with maintaining highest level of quality, the result is customer satisfaction and increase in profit to business. If we do the cost-volume-profit analysis for an organization having introduced TPM effectively, the total revenue exceeds the total cost with increase in productivity, and the total profit increases.
Daifuku’s Role with TPM
Along with implementation , making way for the success of TPM starts with efficient material handling. DAIFUKU provides the means to achieve TPM Goals, with its Automated Storage and Retrieval Systems.SA/RS ensures providing industries best in class material handling solutions giving unique solutions. Reaching TPM goals- Zero Defects, Zero Losses and Zero Accidents’ is made easy and effective with DAIFUKU AS/RS. The Automated Storage Solutions help utilize manpower efficiently and save on space. Automation and optimization increase productivity and help improve quality and quantity of production, setting new levels of manufacturing excellence and customer satisfaction.
About the author
Mr. Asim Behera is presently the COO at Factory Automation and Distribution Automation; Daifuku India. With his esteemed direction and guidance, Daifuku has become the fastest growing ASRS Company in India. He is a business veteran, a guest speaker at various industry platforms such as CII, ASSOCHAM, CEMAT, IWS, and Symbiosis University and an expert in automated storage & retrieval systems and material handling systems. His experience in varied markets such as India, US, Europe, & Japan helps companies set up market entry strategy for new technologies and services.
About Daifuku
Since 1937, Daifuku has been world-class Automated Materials Handling Company – conveying, storage, sorting, picking and controls. We have a global network of offices and subsidiaries that offer design, engineering, sales, installation and commissioning of an Automated Storage and Materials Handling System.

For more information, visit http://www.daifuku.com/in/

Friday, 2 February 2018

Storytelling is the new marketing

In the world of marketing, big FMCG brands or fashion houses are all that seem to glitter, while manufacturing or B2B industry has always been perceived as dull, boring, dangerous, and unfashionable, often compared with glamorous, behind-the-desk industries. 
We say they are all, but myths!
Think of a company that has really changed of how manufacturing is looked at or a brand in B2B industry that has made a real difference in changing our perception of the industry. There are several that come to the mind. Right!
The products lines from phones and computers to their tiny accessories; from a car to its engine, to its tyres, from the biggest of appliances to their tiniest of the parts, and many such products that surround us! Wondered why? 
They are telling the compelling stories about their products. Stories excite people. When people buy a product, they don’t just buy a product, they carry an experience with them – a story with them. 

Don’t have a story? Think again!
Everyone has a story
Every product has a story. It is the story of the process of manufacturing masterpieces every day; not one, but thousands with the same quality, precision, and innovation. The final product is hard earned through every day of doing what makes it a unique.
Manufacturing is a story of an idea coming live, a dream becoming true; it is a story of a creation of a masterpiece. It is the story of creating thousands of masterpieces every day.
It is a story of making small differences in people’s lives; bringing them innovative solutions. Solutions which are brought with utter hard work and dedication. That hard work is your story. 

Why tell a story at all?
There is the collective effort of millions of people every day for providing innovative solutions. Every day people who invest their time and effort in making this possible, manufacturing the small parts of a machine or an appliance that now are installed in their houses solely to bring ease to their lifestyle.
We, at The IMPALS, have made it our mission to tell these stories and get them across... So the world could hear them too.

If you think you have a great story to be told, get Impalsified!